How the simple search engine became a leader in the technology Term Paper

How the simple inquisition engine became a leader in the technology industry - Term Paper ExampleGoogle has describe big increases in sales and profits for the first quarter ended 31 March, 2005 as web advertising and sponsored search revenues continue to grow. The search engine company reported net profits of $369.2m (?205.1m) on sales of $1.26bn for the quarter. This compares with a net profit of $64m on sales of $651.6m for the same quarter last yr (Savaas, 2005) In 2005, Google joined the list of 100 most powerful companies in the world. Googles revenues increased steadily over the last few old age. tear down though Google started as a search engine company, they deal umteen other product or service portfolios such as social networking, operational systems, online books, ready phones, healthcare etc at present. In this project I will discuss and elaborate on the changes Google has make from being a user service for search to an internet giant in terms of many different aspects of technology. These aspects range from their original search, to email, to videos, to retail, to mobile industry to much more. Analyzing the changes in the past 15 years will produce the how and why Google is one of the kings of marketing and advertising. Googles journey towards an industry leader During the initial periods of 2000, Google realised that search engine business alone may not help them to sustain their coif as an industry leader in IT industry. orchard apple tree, Amazon, Facebook, Microsoft and Yahoo like IT business companies raised stiff challenges to Googles business interests during this period. Amazon was the leader in online book business. In order to seize leadership in online book industry, Google has established an online book chime in in 2004. In December 2010, Google expanded its online book store in the name of Google eBooks (Google Editions) and it is now became the biggest online book store, in the world. As of now Googles book order of batt le have already crossed the 20 million mark. Social networking is another area in which Google do its mark. Google plus is the social network introduced by Google to counter the challenges from arch rival Facebook. Google CEO Larry Page trotted let on an impressive statistic during January 2012 quarterly earnings call Google+ now has 90 million users, double what it had three months ago. Even better, 60 percent of those users are engaged daily, and 80 percent weekly (Brodkin, 2012). Even though Google sum membership is extremely small compared to that of facebook, many people believe that it has the potential to beat facebook in high-priced future itself. Operating system market is another area in which Google established themselves in the new past. Apple was the industry leader in touchscreen phone and tablet markets until recent times. In fact Apples I series products such as iPhone, iPad, iPod, etc brought enormous success to them. Today apple is the stake largest company i n the world in terms of market capitalization. Moreover they are the most worth(predicate) technology company in the world at present. In order to expel apple from the visor spot, Google established business tie ups with Samsung like mobile phone and tablet manufacturers. Google devised a special operating system android for the modern smartphones and tablets. Current android operating system is believed to be the best in the industry. Its latest version jelly bean is causing all problems to apple